Fathom – our app of the month

Our new feature brings you apps and software solutions that your fellow practitioners testify to being central to their successful practices

IP image

We understand that researching, analysing and demoing endless apps and software solutions is a heavy time investment for practitioners, and simply isn’t always achievable.

We will help you understand how these apps operate, how they integrate into your practice and the impact they could have upon your practice and your clients – but without huge amounts of your time invested.

We are bringing you apps that your peers recommend, with testimonials about their experience adopting these apps.  Where possible we are utilising our partnerships to bring you ACCA member discounts to also help with your cash investment.

This month, we’re introducing you to Fathom.   

The dictionary definition of 'Fathom' is:

to gain a greater understanding, to comprehend, to figure out, grasp, plumb, gauge, and "to get to the bottom of"

We think this brilliantly sums up the mission of Fathom’s software and services.

Fathom combines beautiful reporting, fast cashflow forecasting and actionable financial insights into one refreshingly easy business management solution.  Recognised for outstanding customer support, intuitive design and product ingenuity, Fathom is a powerfully simple tool for businesses and advisers. Its key features and benefits include:

  • Report – effortlessly create custom management reports and share business results in a clear, compelling way.

  • Analyse – get a clearer picture of your performance and make better business decisions. Track financial and operational metrics, and assess profitability, cashflow and growth.

  • Forecast – confidently plan for every possibility with three-way cashflow forecasting, uniquely combined with visual business planning.

  • Consolidate – consolidate multiple entities with speed, flexibility and accuracy. Create insightful consolidated reports across 97 different currencies.

  • Benchmark – see how you stack up against other businesses in your group or gain insights into your portfolio of clients or franchisees.

Here’s what ACCA advocate Alex Falcon Huerta of Soaring Falcon Accountancy had to say about the impact of Fathom on her practice:

‘As a trained accountant, it’s easy for me to look at the profit and loss and balance sheet and be able to understand what is happening and what is going on, but when we were presenting our clients with figures and statistics it was hard for them to gauge what was going on with their business and hard for them to make decisions based on looking at the net profit etc.

‘We’ve been using Fathom for some time and it’s really helped our clients to understand what’s going on in their business on a day to day basis. I’m really proud that ACCA has partnered with Fathom as it’s going to really help the end delivery to all clients and to the accountants.’

See what impact Fathom could have on your business and those of your clients by enjoying a special ACCA introductory offer. New subscriptions by ACCA members/member firms will receive a 50% discount for two months. 

Click here for more information on Fathom and sign up for a 14-day free trial.