Podcasts for practitioners

How to grow your practice through data driven marketing

This podcast series, in partnership with PracticeWeb, looks at how to grow your practice through data driven marketing. PracticeWeb is a digital marketing agency working exclusively with accounting firms to help them grow through marketing.

‘The process of marketing is far more complex these days than it used to be, and the pace of change is accelerating so keeping on top of it all is a full-time job. That’s why ACCA and PracticeWeb have put this series together.’ 
Mike Crook, managing director, PracticeWeb

After an introductory podcast, there are five further bite-size podcasts on how to use marketing to win the business you want, whether you should become a specialist firm with a niche focus, how to create a marketing strategy and plan for your practice, how marketing can help overcome the price objection, and how to market your firm on a budget. 

Listen to the podcasts on your preferred platform.

Strategy podcast series

In collaboration with Remarkable Practice, we’ve developed a series of five podcasts that looks at strategy. Paul Shrimpling and Doug Aitken of Remarkable Practice set the scene in an overview podcast and then Paul chats to ACCA members in a further four podcasts about:

• Vision and OKRs
  Where are you taking your firm and what quarterly objectives and key results (OKRs) are you committed to? Featuring Glyn Davison of Harlands and Gareth Pinder of Griffiths & James & Parker
• Values
  What behavioural standards are you committed to, so that your team and clients know what to expect from your firm? Featuring Cheryl Sharp of Pink Pig Financials and Phool Ashraf of Gains Accountants
• Purpose
  What’s your firm’s ‘reason for being’? What is it you stand for that you, your team and your clients (existing and new) see as truly meaningful and worthwhile supporting? Featuring James Lizars of Thrive and Steph Rickaby of Sunflower Accounts
• Inevitable trends, unyielding rocks and substantial challenges 
  What changes in the world are going to have a meaningful impact on your firm? And what things are immovable cornerstones on which you can build your firm’s future around? And what reality checks should we apply to make sure your firm’s strategy is really worth following? Featuring Emily Inman of Zynct and Stephen Pell of ICONAC.

Listen to the podcasts.