TV anchor
Sidra Iqbal is a celebrated Youth Icon of Pakistan. She is accredited with many esteemed accolades in the fields of Youth-Activism, Youth led development & Women Entrepreneurship and Television Media. Sidra Iqbal is the first and the only Pakistani to win the prestigious English Speaking Union's International Public Speaking Championship in London, UK. She emerged a winner among 58 participants from 28 different countries, an accomplishment for which, she was feted at the Buckingham Palace and awarded the winner's certificate by HRH Prince Philip the Duke of Edinburgh. In July 2011, Sidra became the First Pakistani to be invited as a Judge to the same esteemed international pavilion, the English Speaking Union's International Public Speaking Championship 2011, with co-judges like Lucy Hockings(Presenter, BBC World). Sidra, during her student life, represented the Pakistani youth as an Youth Ambassador and a Change Activist at a variety of power-packed forums in Australia, Cyprus, Japan, Hong Kong, Turkey, Switzerland, UAE, UK and US.
Sidra was awarded a full scholarship by the ESU Commonwealth to a Summer International Relations Program at Oxford University, UK in 2006. In 2007, Sidra was part of the special international youth committee envisioned byPrime Minister Gordon Brown at UK and presented the 'Young People's Proposal for a Better World' at the World Economic Forum, Davos, Switzerland. Sidra was a part of Pakistan’s delegation to the esteemed marketing professionals forum: AdAsia 2011 in Delhi, India.She regularly speaks at youth conventions, colleges and universities across Pakistan.
Sidra is a prominent television broadcaster in Pakistan since 2006 and has a number of signature shows, productions and momentous coverages to her credit. Her shows have featured a number of VIP guests from Heads of States, Policy makers, corporate heads and celebrated popular icons. Sidra especially enjoys a country-wide strong youth fan base, who keenly follow her comment and advise on youth issues and self-empowerment. In July 2012, Sidra became the first Pakistani anchorperson to host the official digital platforms of the International Indian Film Awards 2012 (IIFA), the mega Bollywood extravaganza of immense global popularity in Singapore, a project that expanded Sidra’s fans base across borders.
In Early 2007, Sidra started her career in the Public Relations Industry in as the Vice President, Oglivy & Mather, Pakistan. She played a key role in coordinating with Ogilvy PR, New York in 2007-2008 as it was appointed by the Government of Pakistan to manage Pakistan’s image in the international press. She also served her assignments at Singapore and Hong Kong offices of Ogilvy PR. Today she is an entrepreneur and founder of Statuspro 360, one of Pakistan's foremost Integrated Brand Communications firms.