Job-hunting tactics that worked even a few years ago may appear passé, but don’t rule them out. Although job-hunting strategies and search tools are constantly evolving, the overall goal for every candidate must be to make a positive impression with a potential employer.
Trainees who can effectively communicate the value they can bring to an organisation will always stand out. While using fresh methods can help candidates stand out from the crowd, ensure that you have clearly thought through the approach you are using. It’s all too easy to get stuck in a rut during a job search, so if one tactic isn’t working, job seekers need to switch gears and try a new idea.
Phil Sheridan, managing director at Robert Half, says: 'There are a number of dos and don’ts, such as not networking solely when you’re looking for a job. Use tools such as LinkedIn, Facebook and Twitter to keep in touch with professional contacts. Maintain an up-to-date profile on these sites, and be active with industry associations and events.
'Don’t wait until a position is advertised to apply. Scour local print and online publications and follow company social media feeds to find out which businesses are growing and may be hiring. When you see organisations that interest you, contact them proactively to learn of potential job openings. In addition, recruiters are able to tap into the hidden job market, providing you opportunities that may not be advertised elsewhere.'
Social media
Joss Collins, a financial services specialist at Venn Group, adds: 'Don’t underestimate the power of social media. Ensure that you make a clear distinction between personal and professional networks and be mindful about what you post, particularly if you are currently some way along the hiring process.
'A controversial opinion on Twitter could knock you out of the running for a prized role. When using LinkedIn, make sure that your profile picture is a professional headshot and only engage with and post on topics that are relevant to your market. Essentially, use social media platforms with caution.'
Other top tips include keeping your CV simple, truthful and professional. Tailor your covering letter and CV to fit the most important criteria in the job description and don’t misrepresent yourself and claim to have skills that you don’t have. Use white paper and a legible font like Arial, then proof read documents carefully before submitting.
It is also very important to follow up via email or by phone within two weeks of submitting your CV. This will reassert your interest in the position and explain how your skills can benefit the company.
When you do get to the interview stage, recap the qualities that make you a fit for the role and express your enthusiasm for the opportunity.