Overview

In forward thinking organisations, the F&A function is extending its reach into more strategic and challenging roles, shaping strategic thought, becoming more proactive in strategic analysis and evaluation, and leading and promoting organisational change and strategic direction from the front. This brings the challenge of balancing traditional short term pressures and imperatives with the longer term resource and investment needs of organisational strategy. It also requires the accountant to be less introspective and to develop a wider external competitive and market understanding.

Key Features

  • The vital role of a well-crafted vision and translating this into practical strategic plans and associated KPI’s
  • What being a strategic accountant means – balancing short term P&L pressures with long term investment in strategy and value creation
  • Understanding our competitive strategic positioning and the customer value proposition we are offering
  • Building winning strategies - effective SWOT, Porter’s 5 forces, choosing strategic directions, competitive advantage and containment of  business risks
  • Making more strategic and informed investment decisions to maximise stakeholder and shareholder value
  • Investment in, and accounting for, intangible value

What will I get out of it?

  • Recognition of how all stakeholders, including shareholders, perceive value
  • A fuller, practical understanding of strategy development
  • An appreciation of strategic, business and competitive risk and their containment
  • Recognition of the importance of intangible assets and value and leveraging this to strategic advantage


Who should attend?

This course is suitable for finance staffs at all levels ranging from finance director to “front line” staffs aspiring to senior roles and for operational staffs from senior director level down to budget holder or cost centre manager.

This event was recorded on 24 September 2024

Speaker

John McKenzie

He has held a variety of roles in F&A, manufacturing, sales, marketing & business development with 21 years in the automotive sector with Ford & Unipart, then 12 years in the IT sector with Armstrong Laing & SAS.

He now pursues freelance lecturing, consulting and writing. In 2008, his first book, ABC/M to the Max was published and has spoken at over 500 public conferences and seminars worldwide.

He has lectured for the Management Centre of Europe and currently lectures, as an acknowledged subject matter expert, for major accounting bodies both U.K and abroad on, business planning, budgeting and forecasting, strategic accounting, strategic planning, ABC/M, margin management, change management, cost management, shareholder value and performance measurement.

Amongst many clients he has worked for are The World Bank, DHL, Barclays, Oracle, Cisco, British Airways, UBM, Mercer HR, Tetrapak and Pfizer.