22 August 2023

Simple steps to better marketing

In order to be awarded CPD units you must answer the following five random questions correctly. If you fail the test, please reread the article before attempting the questions again.

  1. Roughly how many accountancy practices are there in the UK?

  2. Why is marketing an accountancy practice challenging?

  3. Which of the following statements is correct? Statement 1, Practices should focus on client retention, or Statement 2, Practices should focus on growth

  4. Roughly how much of marketing activity should practices spend on brand and reputation building?

  5. Roughly how much of marketing activity should practices spend on lead generation?

  6. Which of the following is an example of a lead-generating marketing approach?

  7. Which of the following is an example of a demand-generating marketing approach?

  8. How often are businesses estimated to change accountants?

  9. How can practices achieve growth through their existing clients?

  10. How many businesses with fewer than 10 staff are likely to be on the market this month?

1 Unit