Tips for building a website that works for your firm

What is HTTPS and why should all company websites use it?

Hypertext Transfer Protocol Secure - and because it is a legal requirement

Hypertext Transfer Protocol Secure - and because it is the encrypted standard for websites

Hyper Text Protocol Secure - and because it is a legal requirement

Hyper Text Protocol Secure - and because it is the encrypted standard for websites

Why might it be important to track your visitors' behaviour on your site?

Because it allows you to stay in touch with your customers after they leave the site

Because it allows you to separate your real customer traffic from irrelevant traffic and spam

Because it allows you to see how well your website converts potential customers to clients

Because it allows you to see what they find most useful

Why is it important to make your website compatible with mobile use?

Because 50 percent of UK website traffic is now on mobile

Because it is a requirement to be listed on Google

Because it looks bad if your website is not formatted for mobile screens

Why are narrower search terms likely to make your website a hit?

Because they are more effective

Because general accountancy terms can be expensive

Because people typically search for very specific things

Because if you don't, you will likely be one in thousands of results

What does 'cost per lead' mean?

The advertiser pays for each explicit sign up from a consumer interested in the advertiser’s offer

The advertiser pays for each genuine customer

The advertiser pays a flat fee to direct traffic to its site

The advertiser pays for each click on the site potential customers make

What is a 'meta title'?

It is a brief description of your web page that appears when you save it as a bookmark

It is the title of the web page

It is a brief description of the content of your web page that appears in search engines

It is a brief description of your web page

What is a 'call to action'?

It is a stimulus to do something

It is content intended to induce a viewer to click through on to your website from a search engine result

It is content intended to induce a viewer to buy something

It is content intended to induce a viewer to perform a specific act

Which of these is the best way to sell to your potential customers?

Helping them with their questions

Listing your current and past clients

Emphasising quality

Offering them the cheapest services first

Why might you want to focus your digital marketing on the local area?

Because local advertising is cheaper than national advertising

Because accountants typically service clients within reasonable radius of their geographic location

Because local people share by word of mouth making your overall advertising cheaper

Because people like to use local services

What is a 'bounce rate'?

The percentage of irrelevant traffic on your page

The percentage of visitors who navigate away from your site after visiting one page

The percentage of visitors who leave your website after one minute

The percentage of visitors who leave your website without making an enquiry or purchase

Tips for building a website that works for your firm

What is HTTPS and why should all company websites use it?

Why might it be important to track your visitors' behaviour on your site?

Why is it important to make your website compatible with mobile use?

Why are narrower search terms likely to make your website a hit?

What does 'cost per lead' mean?

What is a 'meta title'?

What is a 'call to action'?

Which of these is the best way to sell to your potential customers?

Why might you want to focus your digital marketing on the local area?

What is a 'bounce rate'?

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Tips for building a website that works for your firm

What is HTTPS and why should all company websites use it?

Why might it be important to track your visitors' behaviour on your site?

Why is it important to make your website compatible with mobile use?

Why are narrower search terms likely to make your website a hit?

What does 'cost per lead' mean?

What is a 'meta title'?

What is a 'call to action'?

Which of these is the best way to sell to your potential customers?

Why might you want to focus your digital marketing on the local area?

What is a 'bounce rate'?

You scored

0

out of

0

Test passed. Enter your details to download your certificate. Your certificate will also be sent to you by email.

Related topics

Our sites

Useful links

Using this site

Contact us

Planned system updates